By Alejandra Flores · 2025
Tianguis Turístico 2025 is one of the main gathering spaces for the tourism industry in Mexico, where destinations, companies and industry leaders come together with a clear goal: to generate business and strengthen the country’s competitiveness.
At this edition, Monterrey was represented by an active delegation of key ecosystem players, including the Monterrey Tourism Cluster, which took part through its President, Jesús Guerrero, its Director, Mauricio Magdaleno, and its Operations Manager, Ricardo Gutiérrez, together with several members of the ecosystem.
A space to drive business and read the market
Beyond promotion, the Tianguis established itself as a strategic platform to:
- Build business connections with key industry players
- Identify emerging trends in other destinations across the country
- Spot opportunities for collaboration and growth
Interacting with professionals, buyers and colleagues made it possible to compare Monterrey’s offering with that of other destinations and to understand where demand is heading.
Monterrey in the national context
The destination’s presence at forums like this one not only adds visibility, but also strengthens its competitive position in the national market.
The cases, conversations and dynamics observed during the event reinforce the importance of:
- Investing in integrated experiences
- Professionalizing the tourism offering
- Driving collaboration among ecosystem players
Collaboration as the backbone of development
Coordinated participation with partners such as the Nuevo León Ministry of Tourism, the Monterrey Convention and Visitors Bureau (OCV Monterrey) and companies in the sector shows the value of working as a connected ecosystem.
Efforts like these not only generate short-term results, but also lay the foundation for more strategic and sustainable tourism development.
Conclusion
Tianguis Turístico 2025 is not just a meeting point, but a barometer of the industry.
For Monterrey, it represents an ongoing opportunity to evolve, strengthen its value proposition and keep positioning itself as a competitive destination within the national tourism landscape. At the Monterrey Tourism Cluster, our commitment is clear: to make the most of these spaces to turn connections into opportunities, and trends into action.
