Our projects are born from collaboration.

Each project is the result of connecting industry, academia and government to turn challenges into high-value solutions for the tourism industry. Through this collaboration, we develop innovative, relevant projects with a real impact on the sector’s competitiveness.

Innovation Center

Mexico’s first Smart Tourism Innovation Center, driven by the Monterrey Tourism Cluster, the Universidad Autónoma de Nuevo León and Skye Group. 

A co-creation space that turns the real challenges of the destination and the tourism industry into viable technology solutions to raise competitiveness, efficiency and the visitor experience.

In collaboration with: Universidad Autónoma de Nuevo León and Skye Group.

DASHA MTY – Nuevo León Tourism Intelligence Portal

A tourism intelligence platform that turns complex data into strategic decisions.

It integrates multiple sources to anticipate trends, optimize operations and raise the destination’s competitiveness. A replicable model for destinations seeking to professionalize their decision-making with real-time data.

In collaboration with: Datlas

LUZTOPÍA – Christmas Light Festival

A success story in creating a high-impact tourism product.

A festival that drives visitor flow during strategic seasons, generates economic impact and positions the destination nationally. A tourism activation model that combines experience, entertainment and calendar strategy.

In collaboration with: Cacao Producciones and Parque Fundidora

Event Design Workshop
– Guidance to create events that transform

An event design methodology based on Design Thinking and Canvas models, focused on creating experiences aligned with the real objectives and needs of stakeholders.

Through a structured, visual process, it helps identify value, remove friction and design more effective, measurable and relevant events for increasingly demanding and hybrid audiences. A replicable model for organizations and destinations seeking to professionalize their event design and maximize its strategic impact.

Pasaporte Nuevo León APP
– Destination e-commerce platform

A digital solution that brings the tourism offering together in a single commercial ecosystem. It allows businesses to sell, position themselves and scale their reach through an e-commerce model integrated into the destination.


An adaptable tool for any city looking to digitize and centralize its tourism offering.

In collaboration with: the Nuevo León Ministry of Tourism, the Monterrey Convention and Visitors Bureau and the Nuevo León Tourism Development Corporation

Newsletter: Industria Turística al Día (Tourism Industry Today)

A biweekly newsletter that gathers the most relevant tourism industry information and turns it into clear, actionable insights for decision-making.

Our projects don't just make an impact in Monterrey.

They are solutions designed to evolve, scale and adapt to other destinations seeking to compete in the global tourism industry.

Interested in learning more or replicating them in your destination?

Working Committees

Committees are the bodies through which our members take an active part in projects that shape the tourism industry agenda.

Join the Tourism Cluster!

If your business is part of the tourism industry and you want to take an active role in the destination’s strategy, this is the place for you.

Partners

Our collaborative vision has connected us with different associations and industries to create greater value for our members and projects. Our partners include: