By Alejandra Flores · 2026
The Monterrey Tourism Cluster’s participation in FITUR 2026 marked a strategic step in the destination’s international positioning, consolidating its presence at one of the most important tourism industry forums in the world.
During the first days of activities at IFEMA Madrid, the Monterrey delegation, made up of ecosystem leaders and Cluster members, made key connections, exchanged best practices and explored trends that are redefining destination competitiveness.
A destination that learns, connects and evolves
Beyond promotion, taking part in FITUR reflected a clear vision:
- Identify global opportunities for the destination
- Strengthen strategic alliances
- Integrate innovation and technology into the industry’s evolution
Each meeting was an opportunity to bring back ideas, models and projects that drive Monterrey’s development.
Alliances that cross borders
One of the most important milestones was the signing of a memorandum of understanding (MOU) between the Monterrey Tourism Cluster and the Tech Tourism Cluster of Barcelona. This agreement lays the groundwork for:
- Access to innovation and technology applied to tourism
- Knowledge exchange between ecosystems
- Development of joint projects with an international vision
An alliance that places Monterrey within a global conversation about the future of tourism.
Collaboration as a driver of positioning
The Cluster’s presence was made possible by coordinated work with members and strategic partners, who took an active part in meetings, networking and the generation of business opportunities.
This kind of participation reinforces a key message: the destination’s growth doesn’t depend on isolated efforts, but on bringing its entire ecosystem together.
Conclusion
FITUR 2026 is not only about international visibility; it is a platform to turn connections into concrete opportunities.
For Monterrey, it means continuing to move toward a more competitive, innovative and globally connected destination model. At the Monterrey Tourism Cluster, our commitment is clear: to bring the best of the world to our destination and to project the best of Monterrey to the world.
