Where innovation becomes solutions for tourism.

The Smart Tourism Innovation Center of the Monterrey Tourism Cluster, UANL and Skye Group brings together talent, knowledge and collaboration to turn the industry’s challenges into projects that boost the competitiveness of Monterrey’s tourism industry and the destination.

Here, innovation doesn’t stay in the conversation: it turns into action.

What challenge are you looking to solve?


At the Monterrey Tourism Cluster’s Smart Tourism Innovation Center, we seek to identify the industry’s real needs and turn them into collaborative solutions.

Fill out this form to share your challenge or area of opportunity.
Our team will analyze the information and turn it into initiatives, workshops or projects for the Center.

Strategic Challenge - Innovation Center (EN)

Professional Information


The Innovation Challenge


Feasibility and Status


Collaboration and Follow-up


A collaborative effort to transform
the tourism industry and the destination

This project is made possible by the collaboration of partners committed to innovation, competitiveness and the future of tourism in Monterrey.

Driven by Skye Group, in collaboration with the Monterrey Tourism Cluster and the Universidad Autónoma de Nuevo León, this Center represents a collective commitment to building smarter, more connected tourism that is ready to evolve.

What is it?

A space to identify challenges, connect capabilities and develop solutions

The Smart Tourism Innovation Center was created to drive a new way of working for the destination’s development: more collaborative, more strategic and more results-oriented.

Through ideation methodologies, working groups and connections among key players, the Center seeks to identify concrete challenges in the tourism industry and turn them into technology, operational and intelligence initiatives applied to tourism.

Because the tourism of the future needs innovation with purpose

Today, a destination’s competitiveness increasingly depends on its ability to:

  • better understand its visitors
  • anticipate trends and changes in behavior
  • integrate technology into decision-making
  • improve the visitor experience
  • build solutions through collaboration

The Smart Tourism Innovation Center responds to that need by promoting projects that strengthen Monterrey’s competitiveness from a shared vision.

Innovation Center Objectives

Immersive Experiences

Virtual tours and Extended Reality (XR) experiences, “Digital Twins” of tourism infrastructure and digital projects

Artificial Intelligence Applied to Tourism

Chatbots, virtual assistants and Big Data analysis

Training and Talent

Training programs and participation of UANL students

Outreach and Events

Events, forums and seminars on “smart tourism”

From conversation to action:

Identifying challenges

Problems and opportunities within the tourism industry are gathered.

Ecosystem players come together to analyze, propose and prioritize solutions.

The ideas with the greatest potential become structured projects.

Strategic partners are brought in to provide continuity, piloting or scaling.

An international collaboration bridge

What we identify in Monterrey connects with the world.
The Smart Tourism Innovation Center has built an international collaboration bridge with the Tech Tourism Cluster in Barcelona, facilitating the transfer of knowledge and best practices and the development of solutions applied to tourism.

Based on the challenges identified in both destinations, a network of global capabilities is built to accelerate more innovative and relevant projects aligned with industry trends.

The future of tourism is built together

If you believe in collaboration as a driver of transformation, this space is for you.

Join the Smart Tourism Innovation Center and be part of the initiatives that are helping strengthen the destination’s competitiveness through applied innovation.

monterrey@clusterturismonl.com