Connecting Monterrey's tourism industry to drive its competitiveness and innovation.

We are a collaborative ecosystem that brings together industry, academia and government to strengthen Monterrey’s tourism and meetings industry.

Ecosystem

Monterrey's tourism industry by the numbers:

+3.4 M

tourists staying overnight

+3.1% growth in 2025 vs. 2024

63 %

hotel occupancy in 2025

Out of 17,500+ total hotel rooms available in the destination

+MXN 33.8 B

estimated tourism economic impact

Estimated growth of +8% in 2025 vs. 2024

Portal DASHA - análisis de datos turísticos

+78.9%

tourism growth (2021–2024)

Among Mexico's top urban destinations

+14.4 M

visitors to parks and tourist attractions

+14% in 2025 vs. 2024

+15.6 M

air passengers

+15% vs. 2024 · passenger volume growth well above the national average

Economic figures in Mexican pesos (MXN).

Triple Helix Model

The Monterrey Tourism Cluster connects industry, academia and government to work together and strengthen the competitiveness and innovation of Monterrey’s tourism industry.

10+ years bringing together

Monterrey's tourism industry

Value Proposition

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